Kierto Commerce

Four people discussing ecommerce platform planning around a table Why Fancy Loyalty Programs Distract First-Time DTC Founders—and How Removing Mandatory Accounts Can Double Early Ecommerce Sales Hook: Is Fancy Loyalty the Wrong Focus? Team discussing Hook: Is Fancy Loyalty the Wrong Focus? Image credit: Infusionsoft / flickr (BY-SA 2.0) What if the secret to doubling your early ecommerce sales isn’t a fancy loyalty program, but simply allowing customers to buy without creating an account? For many first-time direct-to-consumer (DTC) founders, the pressure to launch complex loyalty systems diverts crucial resources and focus away from conversion fundamentals that actually move the needle. This post cuts through common misconceptions about ecommerce loyalty program effectiveness and reveals why dropping mandatory account creation can boost early sales by as much as 50-77%. We’ll share practical operational examples for founders to implement immediately. The Checkout Barrier: Wh...

Four people discussing ecommerce platform planning around a table What if removing forced account creation—not loyalty rewards—is the single biggest switch that can increase your early-stage ecommerce sales by up to 77%? Team discussing What if removing forced account creation—not loyalty rewards—is the single biggest switch that can increase your early-stage ecommerce sales by up to 77%? Image credit: Infusionsoft / flickr (BY-SA 2.0) Launching a direct-to-consumer (DTC) brand means every first-time buyer counts. Founders often instinctively rely on loyalty rewards programs to drive account signups, hoping these perks will boost both registrations and sales. But research shows a counterintuitive truth: eliminating mandatory account creation at checkout—a source of friction for new customers—is far more effective at boosting early sales. Checkout Friction: The Silent Sales Killer for Early-Stage Brands Studies indicate that around 19% of shoppers abandon their carts the moment ...