Kierto Commerce

Four people discussing ecommerce platform planning around a table What if removing forced account creation—not loyalty rewards—is the single biggest switch that can increase your early-stage ecommerce sales by up to 77%? Team discussing What if removing forced account creation—not loyalty rewards—is the single biggest switch that can increase your early-stage ecommerce sales by up to 77%? Image credit: Infusionsoft / flickr (BY-SA 2.0) Launching a direct-to-consumer (DTC) brand means every first-time buyer counts. Founders often instinctively rely on loyalty rewards programs to drive account signups, hoping these perks will boost both registrations and sales. But research shows a counterintuitive truth: eliminating mandatory account creation at checkout—a source of friction for new customers—is far more effective at boosting early sales. Checkout Friction: The Silent Sales Killer for Early-Stage Brands Studies indicate that around 19% of shoppers abandon their carts the moment ...