Kierto Commerce

Four people discussing ecommerce platform planning around a table Why Choosing a Payment Provider Is as Critical as Picking Your Product – Lessons from Founders Who Lost Customers at Checkout Launching a direct-to-consumer (DTC) ecommerce store is thrilling — but founders often underestimate how critical their payment provider choice is, sometimes losing 20% of customers at the checkout. This loss isn’t just a number; it’s missed revenue, damaged trust, and growth stalls that keep founders working long nights. This guide turns abstract advice into straightforward operational steps you can take this week to avoid costly pitfalls. Why Payment Provider Issues Stall Growth Team discussing payment provider issues stalling growth *Image credit: Infusionsoft / flickr (BY-SA 2.0)* High checkout abandonment rates often stem from real payment provider problems — slow transaction processing, surprise fees, or forced account creation. One founder, Sara, found that during her first big sale...

Four people discussing ecommerce platform planning around a table What if removing forced account creation—not loyalty rewards—is the single biggest switch that can increase your early-stage ecommerce sales by up to 77%? Team discussing What if removing forced account creation—not loyalty rewards—is the single biggest switch that can increase your early-stage ecommerce sales by up to 77%? Image credit: Infusionsoft / flickr (BY-SA 2.0) Launching a direct-to-consumer (DTC) brand means every first-time buyer counts. Founders often instinctively rely on loyalty rewards programs to drive account signups, hoping these perks will boost both registrations and sales. But research shows a counterintuitive truth: eliminating mandatory account creation at checkout—a source of friction for new customers—is far more effective at boosting early sales. Checkout Friction: The Silent Sales Killer for Early-Stage Brands Studies indicate that around 19% of shoppers abandon their carts the moment ...